Our Story


ROSIE planner creators, Lakesha Cole and Krystel Spell, first sought to simplify and organize the lives of today’s modern military spouse. 

With a combined 28 years of military life experience between them, the two business owners and digital entrepreneurs developed ROSIE, the official lifestyle planner for today's military spouse, to strengthen and support military families through the art of organization.

Lakesha and Krystel understand that military life can’t always be planned out, but having one place to write and store daily tasks can make all the difference in the world. Inspired by the confidence exhibited by cultural icon Rosie The Riveter, the ROSIE planner is designed to beautifully capture and share these qualities with military families.

The duo has now introduced The Rosie Company, a military spouse life+style brand that hoists everyday military living and moments in that journey to celebrate. Our fabulous selection of planners, culture tees, greeting cards, stationery, gifts, and more will add affectivity to your everyday. Our products will encourage friendship, relaxation, organization and making your new house a home.

 About ROSIE Creators

Lakesha (2014 Armed Forces Insurance Military Spouse Of The Year) is an e-commerce entrepreneur, boutique owner, mom of three and the wife of a Marine. She understands the challenges of running a business, being a mom and navigating an OCONUS PCS.

Krystel, an influential military lifestyle blogger, marketing agency owner, mom, and wife to a Veteran, understands that planning is everything.

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